LEJAJO

LEJAJO offered YouTubers a zero-upfront-cost way to launch merch through a revenue-share partnership. I designed a one-page site to convince both the creators and their audiences of the model, working closely with the founders through wireframes, branding, and iterative design concepts. I also designed a reusable shop template so the team could scale the business themselves — spinning up a new creator's store without needing a designer for every launch. I tested designs with people in my network who matched the target audience, refining the flow before launch.

After launch, LEJAJO signed on two YouTubers with a combined reach of over 100K subscribers — validating the partnership model with real creators.